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Affirmation Mixes Vol. 1  (idea #140)
Date: 2005-02-08 
Category: Culture / Music
Price: Free
Target Audience: Dance / electronica musicians and labels, personal-growth publishers

Description: Daily affirmation audiotapes and CDs can be effective tools for personal growth, but frankly, their dorky-sounding voices and cheesy background music limit their appeal. Affirmation Mixes Vol. 1 offers the same nourishing words, but they're recited by people with sexy British accents against an energizing and musically-appealing dance beat. For example, the beautiful statement "I am powerful and loving" weaves in and out of an irresistible, 140+ bpm techno mix. The tracks are available on CD, cassette, and vinyl, making them equally suitable for playing in the car on the way to work, or mixing into a turntable set at a superclub. Affirmation Mixes Vol. 1 has sparked controversy among DJs, which has only increased their popularity. The alienated, irony-addict elitists in the scene pooh-pooh the recordings as profoundly uncool, but meanwhile, the music has been enthusiastically embraced by DJs who see dance culture as a celebration of connection, acceptance, and shared humanity-- perhaps even a form of group therapy. Which side are you on?

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