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Healthee Organically Sliced Bread (idea #132)
Date: 2004-11-30
Category: Consumable / Food
Price: Free
Target Audience: Industrial bakeries

Description: Marketed towards uneducated and immigrant consumers who might miss the distinction between adjective and adverb, this premium-priced bread is packaged to appear all-organic. In fact, however, artificial preservatives give the loaf a thirty-day shelf life, and its rough, whole-grain appearance comes from an inexpensive combination of wood cellulose (derived from sawdust), synthetic binding agents, and caramel coloring. The packaged bread is formulated for production at minimum cost, with a generous percentage of corn sweetener added in order to make it popular with children. While the product itself contains many artificial and inorganically-grown ingredients, the process by which it is sliced-- feeding it through a standard industrial bread-slicing machine-- uses none of these. This allows the bread to be labeled as "Organically Sliced."

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