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RoveMail  (idea #130)
Date: 2004-11-03 
Category: Technology / Software
Price: 50
Target Audience: Email software companies and providers

Description: Insiders know the art of timing their emails and composing Cc: and Bcc: lists, but this simple set of choices is woefully incomplete. RoveMail solves the general problem by making email delivery scriptable and smart, with a detailed personal contacts database. Attach a "RoveScript" to any email message, and the mailer will selectively disclose any rumors or other insider information over time, "roving" about the complex terrain of knowledge, affiliation, and hierarchy.

For example, let's say you have a memo on the subject of "Chalabi" which you wish to reveal in the following way:

  1. Immediately email it to Dick and Karen, allowing them to see the message's RoveScript.
  2. Deliver it early tomorrow to all 100%-trustworthy senior staff at Halliburton and OSP, but not to Paul or anyone who has ties to the University of Chicago.
  3. Finally, deliver it in one week's time to journalists who write for top-tier publications and cannot think for themselves, and Bcc: everyone at the Trilateral Commission.
This easily translates into the following RoveScript excerpt:
(Send (Subject "Chalabi")
  (Date (NOW (To Dick Karen) :show-script YES)
    (02Apr2004 07:30EST (To (Recipients R where
      (AND (= :trust-level 1.0) (= :level "senior") (= :affiliation (OR "Halliburton" "OSP"))
        (NOT (OR Paul (includes :ties "U of C")))))))
    ((+ NOW 7d) (To (Recipients R where
      (AND (= :job "journalist") (= (status :affiliation) 1) (> :sheep-level 0.8)))
      (Bcc (Recipients R where (= :affiliation "Trilateral Commission"))))))

The recursive nature of the RoveScript language allows you to attach counterfeit headers and RoveScripts, when necessary. You may also include formulas, for example to send a message to recipients one-by-one, spaced apart at intervals and ordered based on quantifiable personal characteristics such as age or income.

Future releases of RoveMail will support voicemail and text messaging in addition to email. Later, a GUI will eliminate the need to write most scripts, and RoveScripts will be applicable to incoming messages as well as outgoing -- for example, "If I get a message from Paul over the next two hours, forward it immediately to my Blackberry; after that, route it to my Recent-Assassinations folder."

Notes: To add a touch of class, the RoveMail company logo is based on the Rumor monster described in Virgil's Aeneid.

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