Premises, Premises
A Peer-Enforced Marketplace for New Ideas
Not logged in     
   Home / Sign In | Ideas by Category | Register | FAQ | Legal | Archive | Submit | About This Site


Al Qaeda Sneakers  (idea #125)
Date: 2004-05-05 
Category: Durable / Apparel
Price: Free
Target Audience: Athletic/casual shoe manufacturers

Description: What's the baddest brand in the world? It isn't Nike. Al Qaeda sneakers strike fear and young-rebel admiration wherever they tread, as they stomp into the cultural battleground of leisure footwear on the heels of such leftie, do-gooder labels as No Sweat and Adbusters' Blackspot. But absolutely none of the profits from the aggressively-styled basketball shoes actually goes to the Al Qaeda organization itself-- and anyone claiming to represent Al Qaeda who objects to the "trademark violation" and seeks damages will just have prove it through the court system. Gotcha! It's a trap that uses the terrorist organization's most valuable asset, its reputation, against itself-- while defusing, trivializing, and profiting off of it in the process. Actually, Al Qaeda brand sneakers are assembled in non-exploitative, unionized facilities, with 1% of gross income donated to UNICEF. But with status-symbol pricing, there's ample money left over for the manufacturer. Copycats and knock-offs? Bring 'em on! They'll just dilute, commercialize, and confuse the brand further.

Notes:

Save this page (del.icio.us)

This is a Public idea.  It may be viewed by anyone, and Premises, Premises does not keep a log of who has viewed it and when.

You are not logged in as a member. Here's what you could do if you were:
  • See who authored this idea and send them a message.
  • Read and discuss all the Private ideas that the public can't access-- these are the ones that their authors consider more valuable and worthy of protection, or at least not appropriate for all eyes.
  • See who else might be interested in working on this idea under the right circumstances, and add yourself to the list.
  • See who else has seen any of the Private ideas, and when.
  • Use a Search form to run searches on all ideas.
Interested? Read the terms and register here. It's free!

Discussion

Click here to discuss this idea openly on QuickTopic.