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Malcolm Gladwell's Project X  (idea #102)
Date: 2003-12-29 
Category: Culture / Film and Video
Price: 150
Target Audience: Documentary TV series producers

Description: Japan's hit television series Project X documents key industrial innovations, one per weekly episode, with topics ranging from the development of the VHS standard to the development of the electric rice-cooker. Featuring frequent interviews with retirees, the detail-rich and optimistic program has inspired a large, devoted following, while spawning companion books, comics, and DVD's. Malcolm Gladwell's Project X translates this successful formula to U.S. audiences, focusing on American innovations. The appealing young New Yorker writer Malcolm Gladwell hosts the program, further guaranteeing its embrace by the PBS-NPR complex (which seldom backs properties that don't have a highbrow name attached).

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